Schar brings a rare combination of operational rigor and marketing agility to ScharMoonie's client engagements. With 16+ years of leadership experience spanning entrepreneurship, retail operations, and hospitality management, she has consistently driven measurable growth through strategic brand-building, process optimization, and data-informed decision-making.

As founder of Zesty Industries, Schar developed brand identity, digital presence, and customer acquisition strategy from inception — experience that directly informs her approach to client campaigns at ScharMoonie. She holds a Google Ads Search Certification and a Meta Certified Digital Marketing Associate credential, and has applied these skills to develop and defend original paid search strategies as part of a cross-functional capstone project.

Prior to her marketing career, Schar held operations and management roles at organizations including Ralph Lauren and Brookhaven Provisions LLC, where she led teams, managed budgets, and implemented marketing initiatives that increased revenue and customer retention. This operational foundation ensures that every strategy she develops is not only creative, but grounded in efficiency, accountability, and results.